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Perhaps the most defining trait of media for 18-year-olds is its moral compass. This demographic is hyper-aware of social issues.

As 18-year-olds enter college or the workforce, media consumption becomes more mobile. Podcasting has seen a massive surge in this bracket. Perhaps the most defining trait of media for

They seek out content that features diverse voices and representative storytelling. Media that feels exclusionary or "out of touch" is quickly rejected. Perhaps the most defining trait of media for