She has maintained one of the longest-running celebrity partnerships in history as a global ambassador for L'Oréal Paris since 2003 and a Longines "Ambassador of Elegance" since 1999. Reshaping Popular Media Narratives
For decades, media outlets frequently cited her as "the most beautiful woman in the world," a title that helped mainstream South Asian beauty standards in global fashion magazines like Vogue , Time , and Elle .
Since 2002, she has been an inseparable fixture at Cannes, initially representing Devdas and later serving as the first Indian actress on the festival's jury in 2003.
Aishwarya often used her media platform—from The Oprah Winfrey Show to Late Show with David Letterman —to articulate Indian values, often being the first recognizable face from India for many Western audiences.