Ansoff 1965 Corporate Strategy Pdf !!top!! Online

grid that helps firms identify growth opportunities. It categorizes strategies based on whether a firm is dealing with existing or new products and markets:

Introducing existing products to new markets or segments. ansoff 1965 corporate strategy pdf

Selling more existing products to existing customers. grid that helps firms identify growth opportunities

Focused on the firm’s relationship with its environment (e.g., "What business should we be in?"). "What business should we be in?").