Set against the backdrop of Manhattan, specifically Columbus Circle and the rebuilt Stark Tower, the issue features a "classic" lineup designed to be accessible to new readers: (Steve Rogers) Iron Man (Tony Stark) Thor The Wasp (Janet Van Dyne) Luke Cage She-Hulk Why It’s a Collector's Rarity
Because it was a intended for promotional use and PSAs, Avengers: Heroes Welcome #1 was never widely reprinted in standard digital collections or omnibus editions. avengers heroes welcome 001 2013 digital petethepipster new
The comic was developed alongside the BBDO Diversity Council to celebrate how people of different backgrounds and abilities can champion one another. Set against the backdrop of Manhattan, specifically Columbus
Avengers: Heroes Welcome #1 is a unique artifact in Marvel’s publication history—a "custom comic" created in 2013 that blends superhero spectacle with a grounded exploration of what it truly means to be a hero. Often associated with digital archival tags like "petethepipster," this issue was a collaborative project between Marvel and the advertising agency BBDO New York to promote diversity and community. The Core Concept: What Makes a Hero? he turns to the Avengers
To bring the message to a younger audience, Marvel and BBDO partnered with the Police Athletic League to distribute the comic across New York City . Iconic Characters and Setting
Unlike standard Avengers issues that focus on multiversal threats, Heroes Welcome serves as a reflective one-shot. The story follows as he grapples with the weight of his newfound powers. Seeking guidance, he turns to the Avengers, leading to a series of conversations about the essence of heroism that transcends physical strength.