Settle teaches how to connect personal stories, pop culture, and philosophical observations to a product offer. This keeps readers engaged even when they are being pitched daily.
The first 15 issues (roughly the first 1.25 years of the publication) established the foundation for Settle’s "infotainment" methodology—a strategy that combines entertainment with hard selling to make emails incapable of being ignored. Core Philosophies in Issues 1–15 Ben Settle - Email Players 1 - 15
Instead of trying to please everyone, these issues emphasize "repelling" the wrong people. By being polarizing and genuine, you build a loyal "cult-like" following of buyers while filtering out "freebie seekers". Settle teaches how to connect personal stories, pop
The first 15 issues provide a "bootcamp" in the mechanics of high-conversion emails: Core Philosophies in Issues 1–15 Instead of trying
is an offline, paper-and-ink publication that teaches business owners how to double their sales through a mixture of direct response copywriting, psychological analysis, and aggressive daily emailing.
Understanding and optimising the 5 important parts of an email