In the current era of , The Simpsons has mastered the art of transmedia—the technique of telling a single story or story experience across multiple platforms. The comics served as an early blueprint for this:
The Yellow Legacy: Exploring "Comic Los Simpson" in the Modern Media Landscape In the current era of , The Simpsons
The foray into the comic book medium allowed the franchise to experiment with storytelling in ways the weekly 22-minute TV format often couldn't. Since the debut of Simpsons Comics #1 in 1993, the printed page became a sandbox for: In the current era of