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Strategies for identifying web presence goals, one-to-one marketing, and maintaining customer relationships through data mining.

Unique case studies on Indian corporations like ITC's eChoupal , Asian Paints , and ICICI Bank , illustrating both success and failure in the local market.

Critical coverage of firewalls, digital signatures, network security , and diverse online payment systems. Chapter Breakdown

Detailed analysis of B2B, B2C, and emerging M-commerce (mobile commerce) frameworks.