: Shows that specifically mirror the university experience, such as The Sex Lives of College Girls on Max , continue to be staples for their relatable (and often hilarious) portrayal of newfound independence. Other trending favorites for 2024-2025 include the high-stakes drama of Shōgun and the return of Squid Game .
: A significant trend among Gen Z is "Y2K Nostalgia." More than 55% of students report watching older shows like Gilmore Girls , viewing them as "comfort food" media.
: Live music remains a cornerstone of college social life. Festivals like Bonnaroo and the Ultra Music Festival are high-priority "bucket list" items for students.
Current media consumption reflects a desire for escape and comfort.
: Video gaming is no longer a solitary hobby; it is a major form of social connection. Nearly 70% of students play video games, and many campuses now offer dedicated eSports spaces for communal play.