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Critics frequently point to the lack of transparency regarding factory conditions in the Global South where many celebrity-backed garments are produced.

Frequent, limited-edition releases create a sense of urgency, encouraging students to spend limited funds on items that may be out of style within a single semester. 🧠 The Psychological Impact kylie exploited college girls

Instead of monetary compensation, many young creators are offered "exposure" or free products in exchange for high-quality content. Critics frequently point to the lack of transparency

Find or testimonials from former brand ambassadors. even for free

Brands under the Kylie Jenner umbrella frequently target college-aged women with high social media engagement but relatively small followings.

Working with a Jenner brand, even for free, can act as a massive "resume builder" for students looking to enter PR, marketing, or modeling.