Sales — Leap Chola Murugappa

It simplifies complex tasks such as balance transfer management and campaign-specific lead tracking.

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The implementation of LEAP and associated digital platforms has significantly accelerated Chola's growth: It simplifies complex tasks such as balance transfer

These digital tools support Chola's presence across 1,757 branches, helping manage assets under management (AUM) exceeding ₹2.27 lakh crore. Login to manage your account

The platform, often accessed via tools like the Chola Smart Sales App , allows executives to create new leads directly from the field and monitor real-time progress.

Sales Force Effectiveness (SFE) is enhanced through features like "Click to Call," automated SMS reminders for follow-ups, and mandatory feedback capture. Strategic Impact on Chola Sales

Beyond internal use, the system facilitates business from various channels, including direct-to-consumer apps, partnerships with FinTechs, and traditional DSA models. Access and Security for Partners Chola Self-Service Portal: Login