Within just 14 to 15 hours , over one million fans used the code to download the album legally, causing the RIAA to certify the album as Platinum almost immediately.
Samsung reportedly signed a $25 million deal with Rihanna to sponsor the album's promotion and tour.
Rihanna partnered with and the streaming service Tidal to provide the album for free as a gift to her "Navy" (her fan base). Here is how the historic giveaway unfolded: Rihanna Anti Album Free Download
It included a six-minute cover of Tame Impala’s "New Person, Same Old Mistakes" (retitled "Same Ol' Mistakes").
This official free download was a limited-time promotion that ended once the million-copy limit was reached. Today, the album is available for streaming on platforms like Spotify and Apple Music . A Bold Departure in Sound Within just 14 to 15 hours , over
The album featured the massive hit "Work" (ft. Drake) , along with fan favorites like "Needed Me," "Love on the Brain," and "Kiss It Better" .
Samsung purchased one million copies of the album in advance and made them available for free download via a unique code: "ANTI" . Here is how the historic giveaway unfolded: It
Anti was a major artistic shift for Rihanna. Moving away from her previous "hit-machine" reputation, she focused on a more soulful, atmospheric, and experimental sound.
Interestingly, her 2015 singles "Bitch Better Have My Money," "American Oxygen," and "FourFiveSeconds" were not included in the final tracklist.