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: The channel's identity has been bolstered by high-profile brand ambassadors like Samantha Akkineni, who helped launch its modern "Aarambham Okka Aduguthone" branding in 2017. Bollywood Cinema and Tollywood Integration

: The channel is home to fan favorites like Gundamma Katha , Lakshmi Nivasam , and Nindu Noorella Saavasam . : The channel's identity has been bolstered by

: Beyond scripted drama, the network hosts major talent shows such as Sa Re Ga Ma Pa and Aata (dance competition), which often feature special appearances by South Indian and Bollywood stars. : The channel's identity has been bolstered by